When it comes to designing, deploying, and maintaining a wellness program, one of the most critical aspects is understanding your population. In the initial stages, you might be able to get away with creating a reasonably generic program. Still, to effectively distribute it and modify it to meet your population’s evolving needs, you’ve got to have the right data on hand. Enter the Wellsource Health Risk Assessment (HRA).
In this post, we’ll take a look at what information you need to successfully maintain your wellness program and provide you with a real-life example of the Wellsource HRA in action.
Benefits of Using HRA for Wellness Program Analysis
One of the most significant benefits of an HRA is the fact that they provide population members with potentially life-changing information about their own health risk status. An individual who doesn’t know they’re at risk for developing diabetes won’t do anything about it. Still, when made aware, they can take preventive measures and consult with the appropriate physicians and specialists to alter their path.
From an administrative standpoint, the data gathered about the population can also be game-changing. When investing money into a wellness program, you want to make sure it’s going to be a success, and HRA data is an excellent way to measure that.
Before developing your wellness program, an HRA can provide you with information about the types of programming that will be most beneficial to your population. For example, if your population if full of folks who love to exercise and are generally outdoorsy, focusing on getting fit won’t move the needle much in improving their health. However, if those same individuals indicate that they aren’t sleeping well and are experiencing elevated stress levels, then creating programming about betting sleep and stress management could yield great results.
Once you’ve released your program into the wild, you’ll want to check in on it to make sure you’re still on the right path. Administering another HRA at regular intervals of time will provide you insight into whether your population is now feeling less stressed and more well-rested. By regularly administering HRAs, you’ll be able to measure the success of your program as it stands and make modifications to address new health concerns within your population.
You’ll also be able to review metrics about engagement rates with the HRA itself to determine what percentage of your population is starting it versus completing it. Having information about the participation rates in these initial stages will allow you to find new and innovative ways to engage your population and increase those rates with each subsequent administration.
Results of a Welltok Client's Wellness Program Program
When a client of Welltok—an organization with over 37,000 employees—decided they needed to drive engagement within their health and wellbeing programs, they developed a program that started and ended with administering a Wellsource HRA. Their specific goals were to understand their population at a deeper level to create a more tailored, cohesive experience for their diverse population. They also wanted to meet their employees where they were by using personalized communication strategies. With the Wellsource HRA they were able to recognize a measurable ROI of $85,000.
To learn more about their specific goals, what steps they took, and their incredible results, download the case study today.
