Should You "Brand" Your Wellness Program?

Yes. Branding your wellness program will give your program an identity. Branding can include selecting a name and designing a logo for your program. Use your branding to promote your program and encourage participation throughout the year.

What are the benefits of branding your wellness program?
Take the time to brand your wellness program, and you'll reap the following benefits*:

• Your wellness program will be more easily recognized by participants.
• Regularly using your program's name on all wellness communications lets participants know that your wellness program is here to stay long-term.
• Participants may be more likely to participate in wellness programs, as they perceive programs to be an important and integral part of your organization's culture.

How to select a name and logo for your wellness program
Engage your participants when selecting a name and logo for your program. You might consider having a "name your wellness program" contest. Participants or employees can be very creative in their ideas and artistic abilities. Plus, it will give them a feeling of involvement and ownership in the program.

How can I "brand" the WellSuite^® Portal?
There are several areas within the WellSuite^® participant portal home page which can be branded to the look and feel of your organization, including:

• Top banner/logo
• Top links (upload up to 4 external URLS of your choice)
• My Health Tools (upload up to 2 additional products of your choice)
• Company Information (a great place to include your contact info in case participants have questions)
• Welcome message (allows for customized message up to 2,000 characters)
• Announcements and Messages (include additional details regarding your specific wellness program or email employees customized intra-portal messages)
• Calendar (add your upcoming wellness events)

Source: *Blue Cross Blue Shield of Minnesota