Award-Winning Campaign Centered on the Use of Wellactivate® HRA to Educate and Empower Bariatric Patients to Seek Treatment
PORTLAND, OR. Nov. 29, 2022 -- VHC Health™ has won the platinum “Best Interactive” distinction at the 2022 eHealthcare Leadership Awards, for their innovative use of the Wellactivate health risk assessment (HRA) in driving patients to seek the right care for their bariatric needs. The “Best Interactive” category recognizes organizations using interactive features and technologies that engage patients and establish ongoing relationships.
VHC’s interactive, multi-channel marketing campaign drove bariatric patient engagement with an interactive health risk assessment, enhanced the patient experience, and guided patients to seek the right care for their needs.
The Wellactivate HRA educates prospective patients and provides multiple conversion opportunities for those not yet ready to schedule an appointment. Every Wellactivate HRA includes personalized results for the patient, including eligibility for surgery and customizable calls to action. The three-month campaign for VHC Health resulted in 81 consultations and a 75% increase in surgeries by the 4th quarter. The campaign also met patients where they are in their journey to seek help, enhancing their patient experience and addressing real health issues that impact their daily lives.
About VHC Health
VHC Health provides exceptional medical services as the surrounding region’s preferred community health system. Virginia Hospital Center is a 453-bed not-for-profit teaching facility and designated as a Magnet® hospital by the American Nurses Credentialing Center. VHC Health is a proud member of the Mayo Clinic Care Network – a national network of independent healthcare organizations.
For four decades, Wellsource, Inc. has been personalizing population health by designing innovative Health Risk Assessments that are grounded in modern evidence-based medicine. Wellsource products educate and motivate people on their health concerns, recognizing where they are today and the direction they are heading tomorrow. The Wellcomplete® HRA for Workforce, Medicare, and Medicaid populations is used by health plans, wellness organizations, and employers to better predict health risks, inform wellness programs, and reduce avoidable costs. Wellactivate® condition-specific assessments are used by healthcare marketers to drive patient acquisition and engagement for service-line growth. Wellsource adheres to the highest quality standards and continues to be certified by the National Committee for Quality Assurance (NCQA) year over year. Learn more at wellsource.com