Healthcare Marketing Programs turn to Health Assessments to Drive Patient Acquisition & Engagement

As a healthcare marketing expert, how do you ensure your digital strategies drive new patient acquisition, while providing an engaging experience?

For more than 40 years, we at Wellsource have built health risk assessment technology that drives engagement and improves health. We've taken that expertise to the development of our latest product offering:  condition-specific health assessments to propel your marketing strategies forward. With Wellactivate™, health systems, hospitals, and clinics are able to meaningfully engage the right patients—at the right time—and with the right message to get them to take action.   

Here's How Healthcare Marketers use Health Assessments for Patient Acquisition and Engagement

Let's say you're looking to drive awareness and book new appointments within your orthopedic program. You know there are prospective patients in your service area who are experiencing hip pain—but how are you engaging those patients actively seeking care?

Your prospective patients are online and actively searching for solutions to their health concerns. Wellactivate health assessments connect you to those patients with an engaging experience that directs them to the next step in their health journey. Turn website visits into your next booked appointment.

Here's how it works:

1. Through your existing SEO, paid search, social media, direct mail, and email communications, you promote a Wellactivate condition-specific assessment.
2. The interactive health assessment guides your patients to self-identify their symptoms in just a few clicks. It's easy to complete, informative, and takes less than two minutes.
3. At the end of the assessment, your prospective patient is given the opportunity to share their contact info, and are presented with their personalized health assessment results and – when appropriate – encouraged to schedule an appointment.
4. The data you collect allows you to immediately segment your prospective patients to those at greatest risk, or those most in need of your care services for further follow up. 

Whether you are supporting campaigns for heart health, pediatrics, bariatric surgery, oncology, or other service lines, Wellsource has an assessment to help you meet your revenue goals.  Accelerate your patient acquisition strategies with Wellactivate—learn more here.