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Stroke Awareness Month: 3 Promotion Ideas For Healthcare Marketers
By Wellsource, Inc. | Published April 2022

Every May we recognize National Stroke Awareness Month. Stroke is the second leading cause of death worldwide, and the leading...


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Using Psychographic Data to Boost Health and Wellness Engagement
By Wellsource, Inc. | Published March 2022

Healthcare marketers, population health professionals, corporate wellness program coordinators— each of these roles are tied to...


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How to Use Health Risk Assessments in New Patient Engagement Campaigns
By Wellsource, Inc. | Published March 2022

Today’s healthcare consumer is changing. They are more digital-savvy than ever before—7 in 10 patients want their experience with...


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3 Steps to Activate New and Existing Patients for American Heart Month
By Alyssa Carter, Director of Marketing at Wellsource | Published January 2022

Every February I start to notice this phenomenon: hearts in my inbox. Notes of appreciation in my mail. Social media ads about...


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Wellsource Study: Evaluating Survey Duration Equations
By Wellsource, Inc. | Published August 2021

When you’re in the business of asking questions—and getting people to answer those questions—you’re always looking for better...


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4 Metrics For Successful Healthcare Marketing Campaigns
By Wellsource, Inc. | Published May 2021

When you’re working on marketing initiatives, coming up with creative campaigns is only half the battle. You’ve worked hard to...


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Healthcare Marketing Programs turn to Health Assessments to Drive Patient Acquisition & Engagement
By Wellsource, Inc. | Published March 2021

As a healthcare marketing expert, how do you ensure your digital strategies drive new patient acquisition, while providing an...


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What is the Digital Front Door?
By Alyssa Carter, Director of Marketing at Wellsource | Published February 2021

One benefit of digital technology for patient acquisition marketing is the ability to maximize outreach so that you can connect...


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What is Patient Acquisition Marketing?
By Wellsource, Inc. | Published February 2021

Healthcare marketing is undergoing a rapid transformation. As modern consumers become more used to targeted, personalized...


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Patient Acquisition Marketing Strategies During COVID-19
By Alyssa Carter, Director of Marketing at Wellsource | Published January 2021

Hospitals and health systems have had to adjust their messages to patients and the public as the COVID-19 pandemic continues to...


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Where Population Health and Healthcare Marketing Strategies Meet
By Wellsource, Inc. | Published December 2020

Recently, Wellsource CEO Chris McReynolds joined an episode of the touch point podcast to discuss the ways that population health...


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5 HRA Data Analysis Tips to Enhance Your Understanding of Your Population’s Health
By Dr. Brittany Carter, Director of Health and Resources at Wellsource | Published December 2020

A health risk assessment (HRA) is not just a snapshot of your population’s current health status—it also can tell you the...


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Checklist: Choosing the Right Health Risk Assessment

What features are important to your organization in a health risk assessment? Some elements of health risk assessments are non-negotiable. Others vary depending on the specific needs of each organization.
Download our checklist to find out if the vendors you have in mind make the cut. If not, consider alternatives that will provide your organization with the performance and flexibility you need to promote wellness in your population.