<img height="1" width="1" src="https://www.facebook.com/tr?id=210258269793382&amp;ev=PageView%20&amp;noscript=1">

Welcome to the Wellsource Blog

blog-header-Man-and-Woman-Look-at-Phone-iStock-1173529320

Never miss an update—subscribe to our blog

Navigating Wellness Trends: A Data-Driven Approach for Employee Wellness Programs in 2024 
By Wellsource, Inc. | Published February 2024

In the world of employee ofhealth and wellness, keeping pace with emerging trends is crucial to staying ahead of the curve and...


Continue Reading...
Using HRA Data to Drive Successful Healthcare Marketing Campaigns & Demonstrate ROI
By George E. Bumpus III, Director of Sales | Published November 2022

Healthcare marketing has evolved over the past 20 years, experiencing changes that have fundamentally altered the field. Years...


Continue Reading...
3 Ways to Use Nudge Theory in Healthcare Marketing
By Alyssa Carter, Director of Marketing at Wellsource | Published October 2022

It’s human nature to rebel when being told what to do—in fact, it can lead to the exact opposite behavior, regardless of the...


Continue Reading...
Stroke Awareness Month: 3 Promotion Ideas For Healthcare Marketers
By Wellsource, Inc. | Published April 2022

Every May we recognize National Stroke Awareness Month. Stroke is the second leading cause of death worldwide, and the leading...


Continue Reading...
Using Psychographic Data to Boost Health and Wellness Engagement
By Wellsource, Inc. | Published March 2022

Healthcare marketers, population health professionals, corporate wellness program coordinators— each of these roles are tied to...


Continue Reading...
How to Use Health Risk Assessments in New Patient Engagement Campaigns
By Wellsource, Inc. | Published March 2022

Today’s healthcare consumer is changing. They are more digital-savvy than ever before—7 in 10 patients want their experience with...


Continue Reading...
3 Steps to Activate New and Existing Patients for American Heart Month
By George E. Bumpus III, Director of Sales | Published January 2022

Every February I start to notice this phenomenon: hearts in my inbox. Notes of appreciation in my mail. Social media ads about...


Continue Reading...
Wellsource Study: Evaluating Survey Duration Equations
By Wellsource, Inc. | Published August 2021

When you’re in the business of asking questions—and getting people to answer those questions—you’re always looking for better...


Continue Reading...
4 Metrics For Successful Healthcare Marketing Campaigns
By Wellsource, Inc. | Published May 2021

When you’re working on marketing initiatives, coming up with creative campaigns is only half the battle. You’ve worked hard to...


Continue Reading...
Healthcare Marketing Programs turn to Health Assessments to Drive Patient Acquisition & Engagement
By Wellsource, Inc. | Published March 2021

As a healthcare marketing expert, how do you ensure your digital strategies drive new patient acquisition, while providing an...


Continue Reading...
What is the Digital Front Door?
By Alyssa Carter, Director of Marketing at Wellsource | Published February 2021

One benefit of digital technology forpatient acquisition marketing is the ability to maximize outreach so that you can connect...


Continue Reading...
What is Patient Acquisition Marketing?
By Wellsource, Inc. | Published February 2021

Healthcare marketing is undergoing a rapid transformation. As modern consumers become more used to targeted, personalized...


Continue Reading...
Choosing-an-HRA-Checklist-Thumbnail

Checklist: Choosing the Right Health Risk Assessment

What features are important to your organization in a health risk assessment? Some elements of health risk assessments are non-negotiable. Others vary depending on the specific needs of each organization.
Download our checklist to find out if the vendors you have in mind make the cut. If not, consider alternatives that will provide your organization with the performance and flexibility you need to promote wellness in your population.