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3 Healthcare Marketing Trends Taking Center Stage in 2023

As healthcare marketers, we work in a unique niche. While some mainstream marketing tactics still apply–consistent and inclusive...


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Using HRA Data to Drive Successful Healthcare Marketing Campaigns & Demonstrate ROI

Healthcare marketing has evolved over the past 20 years, experiencing changes that have fundamentally altered the field. Years...


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3 Ways to Use Nudge Theory in Healthcare Marketing

It’s human nature to rebel when being told what to do—in fact, it can lead to the exact opposite behavior, regardless of the...


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How to Use Health Risk Assessments in New Patient Engagement Campaigns

Today’s healthcare consumer is changing. They are more digital-savvy than ever before—7 in 10 patients want their experience with...


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4 Metrics For Successful Healthcare Marketing Campaigns

When you’re working on marketing initiatives, coming up with creative campaigns is only half the battle. You’ve worked hard to...


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Healthcare Marketing Programs turn to Health Assessments to Drive Patient Acquisition & Engagement

As a healthcare marketing expert, how do you ensure your digital strategies drive new patient acquisition, while providing an...


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What is the Digital Front Door?

One benefit of digital technology forpatient acquisition marketing is the ability to maximize outreach so that you can connect...


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What is Patient Acquisition Marketing?

Healthcare marketing is undergoing a rapid transformation. As modern consumers become more used to targeted, personalized...


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Checklist: Choosing the Right Health Risk Assessment

What features are important to your organization in a health risk assessment? Some elements of health risk assessments are non-negotiable. Others vary depending on the specific needs of each organization.
Download our checklist to find out if the vendors you have in mind make the cut. If not, consider alternatives that will provide your organization with the performance and flexibility you need to promote wellness in your population.